Specifically designed for blonde hair. Our formula includes violet pigment to neutralise the unwanted yellow and orange tones caused by UV rays, chlorine, iron water and even heated tools over time. Adding shine to dull and brassy blondes, our special formula reduces the appearance of yellow discolouration for a brighter and glossier experience. Enriched with Sunflower extract for extra shine and long lasting colour, and vitamin F, for stronger and healthier hair. Blondes will see a cooler, cleaner results when introduced to their haircare routine. Follow with the Beauty Works Pearl Nourishing Conditioner for best results.